Guillermo Serafin — Transforming Challenges Into Opportunities for Over Two Decades

Guillermo Serafin is a multi-licensed California broker specializing in real estate, mortgage lending, and insurance. As the owner of Serve First Realty based in Roseville, CA, and a HUD-approved broker, Guillermo brings over 20 years of industry experience to every client relationship. A certified short sale expert and member of FORCE (Federation of REO Certified Experts), he has helped countless families navigate complex transactions - from first-time homebuyers to seasoned investors.

What sets Guillermo apart is his commitment to truly listening. "In this business, it's all about sales," he says. "For me, it's about listening - understanding what my clients actually need, not just what I can sell them."

An entrepreneur since the age of 17, Guillermo's expertise extends far beyond real estate and financial services. He leverages decades of hands-on business experience to help owners across all industries identify hidden inefficiencies, uncover overlooked opportunities, and develop actionable strategies for sustainable growth. Whether it's streamlining operations, refining marketing approaches, or building systems that scale, he brings the same client-first philosophy to every business challenge.

Born with a visual impairment that left him completely blind by age 15, Guillermo has never let obstacles define his path. Instead, he uses his unique perspective and life experiences to connect with clients on a deeper level, helping them see possibilities where others see roadblocks.

A proud San Pedro resident and devoted single father, Guillermo is driven by one mission: serving others first and helping them turn their dreams into reality.